Three No-Nonsense Counterpunches to “I can get the same thing cheaper”

How to change the conversation from the price of your products to the value of solutions

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Negotiation has long been thought of as merely a soft skill or a series of random verbal tactics. No more! Gone are yesterday’s long lists of tactics, contermeasures and body language analysis. Based on his new book, B2B Street Fighting, Brian Dietmeyer reveals that despite all its apparent moving parts and players, negotiation is a highly repeatable, predictable process. He will talk about the three no-nonsense counterpunches that will train you to anticipate and neutralize 97% of buyer negotiation tactics. You will also learn how to use technology to aid in negotiation strategy and tactics.

You'll hear answers to questions such as:

  • You describe negotiation tactics as 97% predictable.  Why do you make that bold statement?
  • What are the three scariest problems facing negotiators?
  • You point out that a person is often their own opponent in negotiations.  What do you mean by that?
  • How can a person be trained to expect the unexpected in negotiations?

Give us a few pieces of information about you (on the right hand side of the page)... and we'll send to your email the link to this audio recording immediately!