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We recently surveyed cross-functional department heads and front-line salespeople at 55 B2B companies to assess how they are doing cross-functionally and organizationally around two key drivers of growth and profitability:  value and value capture (compensation aligned with value).  

In most companies, the majority of respondents reported some degree of dissatisfaction with the techniques and/or processes deployed within their companies to establish value creation and capture.  It's our view that the strategic (how internal departments mine, view, and foster value) and tactical (how compensation for value is captured in deal making) issues involved clearly signal that big changes are needed to re-tune the value and compensation levers and restore balance to the company's growth engine.

The full results will be available shortly as well as a major announcement.  Complete the form to the right to be alerted as soon as the results and announcement are available!