Blueprinting your "it"

Just for fun, try polling ten leaders in your organization by asking them the following questions:

• What is the definition of value proposition?
• What is our value proposition?
• Who own the care and feeding of our company's value proposition?
• Is there a connection between our value proposition and what our salespeople say and do at the customer level?

Chances are, for every leader you asked, you would get a different, equally qualified response.  What do you think the business impact of these disparate answers would be, especially given the current state of the economy?

Want to work through the three step process of blueprinting your organization's "it?"  Complete the form on the right and we'll send you an email with the process right away!