Many of the posts on the B2B Street Fighting blog are focused on the selling side of business negotiation. And reading through them, supply side managers may get a false sense of security. Just as your sales counterparts are improving their competency around negotiating, buyers can't sit back and be satisfied with relying on their past experiences. Much has changed, and time is even more precious than ever.
Here are three items focusing on the buyer side of negotiation.
Sales, you may want to read them, too!