B2B Street Fighting Blog

is procurement your secret sales weapon?

Posted by Brian Dietmeyer on Wed, May 30, 2018 @ 04:39 PM

Some of you know that I post quite a bit about working with procurement. There are a couple reasons. First, it’s mostly a painful and dreaded experience for those of us who sell. Second, because we’ve been consulting for over 20 years to both buying and selling teams, this practice has provided deep insight into the nature of that relationship.

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Tags: business negotiations, Negotiating with procurement, speaking the language of procurement, business relationships in sales

senior leadership: fertilizer for your growth strategy

Posted by Brian Dietmeyer on Tue, Mar 13, 2018 @ 03:45 PM

Senior executives know that, beyond mergers and acquisitions, a company’s growth is driven one deal at a time by the way salespeople sell and negotiate. That’s why American companies spend $7.2 billion every year(1) on sales and negotiation methodologies. But beyond proprietary (and perhaps biased) consulting reports and high level-level academic papers on change, there’s little information available on whether those investing are actually achieving a return on their investment. 

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Tags: sales enablement, business relationships in sales, growth strategy, enable your growth strategy, sales training initiatives

the toughest negotiation tactic ever

Posted by Brian Dietmeyer on Mon, Feb 19, 2018 @ 04:23 PM

After 22 years consulting on over 25,000 business negotiations in over 46 countries, we’ve heard a lot of negotiation tactics. All are attempts at commoditization and driving more concessions from the seller; some are more difficult than others.

A recent client was negotiating with their largest customer, a $60b Fortune 50 firm in the manufacturing business. Our client produces bleeding edge tools and software for manufacturing. In fact, they very often have tools that increase yield and reduce defects ahead of the market. This position gives them real power in negotiation. However, during the negotiation, their buyer, in a very angry and aggressive manner ended the negotiation proclaiming: 

“If you don't give us what we want, we will fund a start-up competitor to you!”
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Tags: business negotiations, negotiation tips, business relationships in sales

are relationships all that important in selling?

Posted by Brian Dietmeyer on Thu, Jan 18, 2018 @ 03:38 PM

Business relationships.pngSo often in selling we hear about “relationship” as the reason we win deals. I am curious about your opinion here. Would you buy an inferior solution from someone you like better than someone else? Conversely, if you find a great solution at a fair price, but don't really like the salesperson, would you buy that solution? As a "victim" of multiple back surgeries, I have had the opportunity to experience bedside manner on at least two occasions. When interviewing doctors and getting second opinions, I have always chosen the doctor I felt was most qualified, even if she was not a great communicator or someone I didn’t feel aligned with on a human level. That being said, all else being completely equal, I think we would choose the person we felt most comfortable with and would tip the scales in our way. This doesn't always happen in, say elections. Research shows that voters would choose that person they would “rather have a beer with.” Which could be another blog entirely!

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Tags: brian dietmeyer, business relationships in sales

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The B2B Street Fighting blog brings you the latest on what's happening in the real world of business negotiation.

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