How to link sales training initatives to corporate growth strategies
American companies spend $7.2 billion a year on sales training. That's an average of $347,000 per company according to Selling Power Magazine.
Businesses simply cannot afford to spend hundreds of thousands of dollars on training that their sales professionals aren't using -- and we discovered that's exactly what's happening across the nation.
- The common mistakes other companies make that render training ineffective.
- Three key practices that ensure training significantly drives organizational competency and revenue growth.
- Why training must powerfully connect to business strategy and how to make it happen.
"This white paper is a wake-up call for sales organizations everywhere," says Gerhard Gschwandtner, publisher of Selling Power magazine. "There's an abundance of sales knowledge in the marketplace, yet organizations still don't understand how to make the most of it. This white paper will point them in the right direction and help them achieve their revenue potential."
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