Nalco: return on investment in negotiation
In 2008 when the global ecomonic environment produced one of the most competitive markets in history, Nalco's Key Account Manager (KAM) program found itself scrambling to protect the value of each customer solution. This translated into visible, significant business problems, including:
- margins eroding at an unprecedented pace
- account attrition rates climbing
- stalled technology deployment
- stalled new account production
Find out how Nalco turned things around by requesting the Strategic Account Management Association magazine, Velocity, article. Complete the form to the right and we will email you the article right now!