Rethink Those Tips and Tactics: Powerful Negotiation is Simple

You're sitting across the table from your prospect that you've been selling to for months.  You're ready for the contract to be signed and he's just said, "Your competitor will give it to us for 20% cheaper."

Those 138 tips and tactics you memorized at that negotiation seminar -- you can't remember one!  Your mind races to determine which negotiation personality type you could categorize this hard-bargainer under and all you can come up with is "jerk..."

Chances are, you're going to slash your price to get the deal.  It's no wonder buyers use this tactic all the time -- it works!

Whether you're haggling over the price of a flea-market watch or trying to win a global multi-million dollar deal, every negotiation hinges on only two elements.

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