Transforming a sales culture

Operating within a global economic environment that translated into margins eroding, account attrition rates climbing and stalled technology deployment and new account production, Nalco chose to transform their own sales culture.

Find out how and why Nalco:

• Built an organizational negotiation strategy
• Executed the strategy through deal-level alignment
• Used technology to create a negotiation collaboration database

See the types of impressive results Nalco has experienced less than two years into implementation.