Two questions to ask in every negotiation

Whether you're haggling over the price of a flea market watch or trying to close a global, multimillion-dollar deal, every negotiation hinges on only two powerful questions:

  1. What are the consequences if we don't reach agreement?
  2. What items are likely to be included if we do reach agreement?

Sound too simplistic?  Take a few minutes to read more and you just may shift your thinking...

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