Who's in Charge of the Care and Feeding of Your Value Proposition?

Value is not a trophy or mission statement you come up with once, put up on a shelf and take down occasionally to dust.  Value is a living, breathing thing; an ecosystem, if you will, that reallly does need to be properly fed and watered.  It is not a list of static statements!

If your value proposition has been sitting on a shelf for awhile, you'll want to read this article!

You'll learn about:

• The Four Key Premises of Value
• How a "Blurry" Value Proposition Loses Its Value
• How to Work on Value on a Case-by-Case Basis

Given this moment in the economy, it is time to take "value" out of the sky and bring it down to the street level to have immediate impact on deals. 

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