February 2015 McKinsey Quarterly reports that "The ground is shifting in B2B buying behavior as customer-directed journeys replace the traditional funnel. This is new and promising territory for organizations that embrace data, reallocate budgets, and do the hard work of bringing more collaboration to sales and marketing. Knowing what really makes customers tick may be the cure for the slow growth many suppliers have experienced during the tepid global economic recovery."
5600blue, a division of Think! Inc. has created the first-ever integrated sales enablement platform that includes; the knowledge and insight salespeople need to compete at every stage of the sales process, stand-alone or Salesforce.com integrated content management technology to house, deliver and update that best practice knowledge base, and enablement in the form of training, deal coaching and win/loss reviews.