We are excited to share with you our 5600blue division e-book:  Competing at The Speed of Change. Your value, competitors‘ value, customer needs and management priorities are all changing. All of this effects the “real – time” knowledge salespeople need to lead customer conversations. It’s time to take back the power we lost due to the buyer B2B digital revolution. One of our clients said recently “a quarter is now equal to a year.” Her point was that annual planning now happens each quarter due to rapid shifts in the market and company strategy. Managing this turbulent environment holds real promise for those who realize that the rules have changed and many legacy sales support solutions are not having impact. 

February 2015 McKinsey Quarterly reports that "The ground is shifting in B2B buying behavior as customer-directed journeys replace the traditional funnel. This is new and promising territory for organizations that embrace data, reallocate budgets, and do the hard work of bringing more collaboration to sales and marketing. Knowing what really makes customers tick may be the cure for the slow growth many suppliers have experienced during the tepid global economic recovery."

5600blue, a division of Think! Inc. has created the first-ever integrated sales enablement platform that includes; the knowledge and insight salespeople need to compete at every stage of the sales process, stand-alone or Salesforce.com integrated content management technology to house, deliver and update that best practice knowledge base, and enablement in the form of training, deal coaching and win/loss reviews.