B2B Street Fighting Blog

leveraging patterns in business negotiation

Posted by Marie Dudek on Wed, Jun 13, 2012 @ 02:11 PM

leveraging patterns in business negotiationleveraging patterns in business negotiationHave you ever recognized any patterns when you are negotiating business deals?  Negotiation has long been thought of as a soft skill or a set of counter tactics in response to a random tactic from the other side. Over the last 15 years this myth has been disproved.

patterns:  combination of qualities, acts, tendencies, etc., forming a consistent or characteristic arrangement

leveraging: power or ability to act or to influence people, events, decisions, etc.

Sales & Marketing Management magazine and their community for networking and peak performance, SMM Connect, announce a new webinar: Breakthrough Selling Strategies: Leveraging Patterns in Negotiation. This webinar will be held on Tuesday, July 24, 2012 at 10am Pacific / 1pm Eastern. This one-hour session will feature Brian Dietmeyer, President and CEO of Think! Inc.

Brian Dietmeyer helps us understand why 97% of what happens in a business negotiation can be anticipated and - in many cases - prevented by a systematic use of data.

We will cover patterns for:

• The sources of value you can use to counteract commoditization attempts
• The data needed to counteract price and give away pressure
• The pattern of buyer behavior that can be predicted 97% of the time
• Why winners win and why losers lose
• How technology can be used to house and leverage these patterns

Who should attend:  VP of Sales, Chief Sales Officers, Sales Managers, top sales and marketing

For additional information and to register, click on the button below. This webinar is brought to you by SMM Connect and there is no charge to attend.

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Tags: business negotiations, brian dietmeyer, webinars

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