B2B Street Fighting Blog

the future model of sales: precision guided selling

Posted by Marie Dudek on Mon, Apr 27, 2015 @ 08:15 AM

Yesterday, sustainable competitive product advantage lived happily alongside annual strategic planning, static customer needs and all the legacy sales enablement solutions designed for this same world. In today's market, your value is shifting constantly as is that of your competitors. Ditto for the needs of your customer. What Strategic Account Managers need is specific, customized and actionable data that helps them compete at every stage of the new buy/sell cycle with technology that houses the data all in one place.

At the upcoming Strategic Account Management Association (SAMA) 51st Annual Conference in San Diego on May 4 - 7, 2015, a session entitled "The Future Model of Sales: Precision Guided Selling" will be presented twice.

In this session, SAFC shares best practices in understanding their emerging role of making better decisions on behalf of their company and guiding customers to make higher value decisions with compelling financial results in SAFC’s favor.


Carrie Welles, Partner, Vice President, Think! Inc. / 5600blue

Benjamin Shoham, Ph.D., Senior Strategic Relationship Manager, SAFC

Kevin Kolell, Director, Strategic Account Program, SAFC

Sessions to be held:

Tuesday, May 5 - 11:30am - 1:00pm

Wednesday, May 6 - 2:30pm - 4:00pm

If you are attending the conference, please join one of our sessions. For more information on the SAMA 51st Annual Conference, go to http://www.strategicaccounts.org

Tags: negotiation strategies in business

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