Ever wonder why some training initiatives are totally embraced and seem to become "embedded into the DNA of the organization?" We did, too.

Our research identified many factors that contributed to adoption but, the three drivers which consistently rose to the top were:

• Aligning the initiative to enable the higher level go-to-market strategy
• Securing cross-functional executive sponsorship
• Enabling coaches who measure and are measured in relation to the desired new behaviors and actions.

We also know from this research that the quality of the Intellectual Property (IP) also drives adoption and ROI. It needs to be simple with recognizable benefits for the team and the organization that are both immediate and easily measurable.

The Think! Inc. three-phase approach to business negotiation training is based on this research. Want to know more? We'll be happy to send you our article on "Redefining Negotiation: Driving Adoption and ROI" if you share your email address with us.  Just click on the link above.