What does your company really sell?  Technically speaking, Ferrari sells cars.  But the Ferrari brand is all about ego, luxury, money, status, cachet, etc.  If the B2B street fighter is marked by any one skill, value or trait, it is courage.  Courage colors every moment of a street fighter's waking life.  It's not just how she acts under pressure; it's how she acts all day, every day, whether she's under the microscope or, more importantly, when no one is looking.

Some people may equate a book title like B2B Street Fighting with cockiness rather than courage, but there is a difference.  Courage is what makes deals happen the way the street fighter wants them to happen.  Cockiness is an illusion, an attitude and a lie: it is acting out to make up for what a person lacks.  Be forewarned:  getting cocky is the surest way to lose a street fight, and it's no different at the bargaining table.

The goal of B2B Street Fighting is to give you the courage, the freedom, the skills and the data to make the right decisions at the bargaining table every time, regardless of the size, scope or scenario of the deal.

Click on the button below to request an excerpt from B2B Street Fighting to learn more about being the strongest street fighter at the bargaining table!