Here's what your peers found worthwhile reading in April about B2B negotiation:
- what 3 questions must be answered before negotiating?
- how often do you hear, "I can get the same thing cheaper"
- beware of the even-split ploy
- preparing for the negotiation meeting
- a grim tale of margin and brand equity erosion
Are there negotiation issues consistently coming up for you? Please let us know what those are! Send an email to mdd@e-thinkinc.com and we'll write a blog post about the issue.
