Do you believe good negotiators are born, not made?  Do you think it's a matter of using tips and tricks to counteract every move the other party makes?  What if negotiation is an analytical process by which you gather data and test its accuracy?  And the more data you collect, the better deals you make!

I was reading an article in the Harvard Business Review, which said that according to a survey on Customer Loyalty, by far the biggest driver (53%) was “the sales experience.” Now, I’m no marketing guru, but to me this is just common sense. If you have a pleasant and rewarding experience, why wouldn’t you want to remain a customer of that company?

As negotiators, many times we focus on closing the deal, and reaching an agreement with our customers within bounds of what we deem fair and profitable for both parties. But isn’t it also true that through this process we can exchange information in a way that is conducive to growing the relationship and the experience?

Over the next two months ES Research will be moderating four, unscripted, unrehearsed panel discussions on today's pressing sales issues. 

As you look at the panelists below, you might not recognize all their names or their companies. This is a good thing. It means that there are real experts out there who might have the right solutions to overcome your selling challenges but perhaps represent smaller firms, haven't invested in heavily in marketing, or aren't active in the social media.

Click here to view the press release on these events.

It's ESR's mission to help those seeking sales performance improvement solutions to find the right long-term partners.

Join online to listen, ask questions, and get valuable insights from 16 industry leaders.

• Registration is free and easy
• Each expert panel lasts 1 hour
• Four expert panelists per session (and don't expect them to agree on everything -- or anything!)
• Not a typical webinar.  No selling, no pitches, no promotions
• Questions taken by phone live from the audience